About Me

Dr. Bryan W. Hochstein, Associate Professor

Aka, "The Dr. of Customer Success Management"

  • Department of Marketing

  • Office Location: Hewson 3009

  • Phone: (205) 632-0789

  • Email: bwhochstein@cba.ua.edu

  • My Curriculum Vitae is Available HERE


Bryan W. Hochstein (Ph.D. Florida State University) is an Associate Professor of Marketing at the University of Alabama. Prior to his current role, Bryan sustained a twenty-year career in sales, leaving a successful sales executive position at Time Warner Media in 2012 to pursue an academic career. To remain current on business topics, Dr. Hochstein seeks cutting-edge thought by regularly facilitating academic/industry discussions via thought leadership forums, industry conferences, and research interviews. Bryan is often referred to as the “Doctor of Customer Success Management,” which reflects his commitment to investigating and blending the newest ideas on sales practice, such as Customer Success, with academic research and instruction.

Dr. Hochstein’s research appears in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Business Research, Marketing Letters, Journal of Business and Industrial Marketing, and other leading outlets. In addition, Bryan is a co-author of the textbook “Marketing Strategy,” 8th Edition (Cengage Publishing), which focuses on bringing together strategies to manage disruption and evolving market approaches in ways that improve firm financial performance outcomes.

Dr. Hochstein, known to students as Dr. H, leads the University of Alabama’s Master-level Sales Leadership program. Using a mix of online and in-person tools, Dr. H facilitates courses where students engage with industry partners that help develop job relevant skills and professional networks that lead to quality employment opportunities. Bryan has taught classes from large (>500) to small (<20) across fully online, virtual live, and in-person delivery modes. Dr. H is recognized as an expert on connecting current marketing practice with student development needs and regularly consults with publishers to train university instructors on effective classroom techniques. In his free time, Bryan is a husband/father, airplane pilot, avid traveler, history student, classic BMW enthusiast, Wisconsin sports fan (Go Packers, Brewers, and Bucks), and supporter of community organizations.


Elsewhere